Thursday, February 02, 2012

Logos, Subliminal

After writing a post yesterday about the 5-year old girl and her identifying of brands, I thought of my own interactions with logos. As I mentioned yesterday, I was impressed with the girl because she was able to figure out that the CBS logo was an eye, and I did not even realize that until my teens. Then I got to thinking what other things I was not noticing about logos. I recalled reading an article somewhere (online most likely...Update: Here it is!) about things that are in logos that are not immediately obvious to the casual observer. While the blogger in the previous link gave 25 examples of this, there were four main ones that now seem so obvious to me, that I never realized were there.

The first one was FedEx:
Having worked in the legal world, I would see the FedEx logo pretty much daily. The logo is everywhere to the point that it is ubiquitous. But I never noticed the arrow formed by the E and x.

Another one was what was then the Big 10 logo:



Being a college sports fan, this logo too was ubiquitous to me, to the point where I never noticed the 11, hidden in the "T".

The third logo was NorthWest. I'd flown this airline a ton when it was still around, but I never noticed the logo's brilliance:

Not only does that little triangle point north west, it also makes the "N" into a "W". Well played Northwest, but I win because you no longer exist.

Finally, the Amazon logo:

I'd always noticed the orange smiley, but I never noticed that it's also an arrow starting with the "a" and ending with the "z", denoting that they sell everything from "a to z." Also brilliant.

These are but four examples out of a plethora of logos. There are a bunch more if you do a search on google. The Milwaukee Brewers logo is another one that I never noticed. I never really paid much attention to the design and creation of logos, but when I see these brilliant logos, I have a much greater appreciation for graphic design, and the time and effort and genius it took to come up with some of these seemingly simple, but memorable logos. Some of them are quite subtle and barely noticeable, but once I do notice it, I cannot stop noticing it. It also adds another dimension for the companies represented as well. I cannot help but think (and wrongly at that--e.g.northwest) that the cleverness involved in designing a logo also translates to cleverness in running the business.

9 comments:

John said...

ray ban glasses
ray bans
uggs australia
michael kors handbags outlet
red bottom heels
ugg boots clearance
kd shoes
michael kors
polo ralph lauren outlet
michael kors purse
20161013yuanyuan

chenmeinv0 said...

ugg boots
canada goose jackets
uggs uk
ugg boots outlet
coach outlet store online
gucci outlet stores
tods outlet
timberland boots
ugg boots uk
moncler outlet
2016.11.10xukaimin

Unknown said...

ferragamo outlet
swarovski outlet
true religion outlet
pandora jewelry
beats by dre
mlb jerseys
nike huarache
ray-ban sunglasses
ray-ban sunglasses
coach outlet
20161115caihuali

琐事 said...

nike store uk
nike outlet store
cheap nike shoes
houston texans jerseys
seattle seahawks jerseys
cheap mlb jerseys
air force 1 shoes
nike air huarache
reebok shoes
cardinals jersey

xjd7410@gmail.com said...

20170216 junda
louis vuitton uk
tiffany jewelry
air max 90
louis vuitton
louis vuitton outlet clearance
replica watches
coach factory outlet
beats headphones
kate spade handbags
fitflops shoes

Unknown said...

louis vuitton outlet
ray ban glasses
polo ralph lauren
christian louboutin sale
louis vuitton outlet
cheap vans shoes
longchamp bags
louis vuitton
polo shirts
coach outlet online
2017.2.18chenlixiang

Unknown said...

20170401 junda
michael kors handbags
oakley sunglasses
cheap nfl jerseys
air max 90
christian louboutin
gucci outlet
louis vuitton outlet
coach factory outlet
beats by dr dre
air max 90

Unknown said...

coach outlet online
chrome hearts outlet
prada outlet
gucci outlet online
michael kors outlet online
cheap oakley sunglasses
cheap ray ban sunglasses
pandora charms sale clearance
nike store uk
coach outlet online
20170612lck

zzyytt said...

off white
nike air max
longchamp longchamps
michael kors handbags
kobe shoes
air max 2018
yeezy boost 350
ray ban aviator sunglasses
fitflops
longchamp handbags